About Us

We are a young startup with a bold dream, a dream to transform people’s experience of buying meat and to reacquaint them with its real flavors. Buying meat in wet markets or from butchers is an unpleasant experience characterized by a perpetual stench, buzzing flies and the revolting sight of meat hung upside down. This meat is stale, unhygienic, low on taste, and unfit for human consumption according to World Health Organization (WHO) guidelines* which state that meat kept at temperatures between 5 to 60 degrees Celsius can slowly become poisonous.

Our direct partnership with local farming and fishing communities and strong backward linkages ensure that the Fin & Rib meat travels a very short distance to reach you, guaranteeing absolute freshness. We have integrated our partners into a just ecosystem of fair prices and timely payments, encouraging them to practice ethical farming that brings you chemical free and preservative free produce.

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